Who's Behind That Political Ad?

Meredith McGehee and Rachel Moran
Sep 26, 2016

The Campaign Legal Center looked at whether the latest FCC’s action to illuminate sponsorship identification, the Online Public Inspection Files (OPIF), lives up to reasonable expectations of transparency, including whether the database is in fact a useful tool for public transparency.

By exploring a section of the OPIF, this paper looks at:

  • Whether broadcasters are uploading all the necessary documents to fulfill FCC sponsorship identification requirements;
  • Whether the OPIF in fact provides the tools needed for the viewers and listeners to access the statutorily required information about political advertising;
  • How the FCC can improve the database to strengthen transparency. 

Read our one pager on sponsorship identification


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